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Category Archives: Advertising & Promotions
Bill Gibson – Get A Fast Start For 2015
This month I am working with several clients and their sales and support personnel on How To Get A Fast Start For 2015. As we all know, just like in sports…a fast start can often help win the game early. … Continue reading
Posted in Advertising & Promotions, Entrepreneurship & Business Ownership, Management & Leadership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – The 5 Keys To Profitable Marketing & Advertising
Two weeks ago I travelled to Durban, Cape Town and Johannesburg, South Africa with entrepreneur.co.za speaking on the Real Success Tour. My topic was “Real” Marketing From The Inside Out. Part of my speech was focused on The Five … Continue reading
Posted in Advertising & Promotions, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – Turning Prospects Into New Clients
All businesses have a certain amount of attrition…clients move, competitors gain them, they go out of business etc. It is vital that we have a continual flow of new prospects in our sales funnel to offset the attrition and to … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – How To “Win Back” Lost Clients
Just apologizing or saying I’m sorry does not win back a client. This blog article is a follow-on to “Sure Fire Ways To Retain Your Best Clients” (Retain) and “How To Grow Those Develop Clients Into Big Retain Clients”. It … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – How To Grow Those Develop Clients Into Big Retain Clients
In the Wild West days there used to be a saying…“there is gold in those hills.” In your Develop column of clients you will find real gold…you already have a relationship…you just have to “mine” it. Again, for easy use…just … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – Sure Fire Ways To Retain Your Best Clients
It’s great to gain and regain new clients but not at the expense of losing the great clients you already have. My approach to Sales and Marketing is that we have 4 main strategies. They are Retain, Develop, Regain and … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – Take A Lesson From The Airlines
Flying these days is great…look at the extra’s you get! Newspaper Magazines Coffee, Juice T.V Telephone Computer Access Travelling on a jet has its nice sides, particularly the service. As soon as we sit down we are offered a newspaper … Continue reading
Posted in Advertising & Promotions, Marketing - Internal & External
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Bill Gibson – Testimonials / Awards / Recognitions Are Powerful
Everyone likes to read other people’s mail. Provide this opportunity for your customers by displaying letters of appreciation from your satisfied customers. One retailer has a huge 4’ x 8’ board called the “appreciation board” with dozens of thank-you letters … Continue reading
Posted in Advertising & Promotions, Marketing - Internal & External
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Bill Gibson – The Competitive Edge…Effective Needs Analysis!
By Bill Gibson (Sales Guru Magazine – December 2012) Over 35 years ago I was earning in excess of the equivalent of R3M per year in Canada selling local radio advertising. Here in S.A. I often get asked “Bill, what … Continue reading
Posted in Advertising & Promotions, Marketing - Internal & External
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