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Category Archives: Marketing – Internal & External
Bill Gibson – Utilise A Montage Of Photographs
One restaurant owner, with the permission of the customers, began taking pictures of everyone having a good time. Now he has over 1 000 photographs in a wall montage at the entrance to his restaurant. There are always people standing … Continue reading
Posted in Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – Are You Tapping Into The 5 Senses?
Once a prospective car owner takes an automobile for a test drive the chance of her buying goes up 100%. The new car smell, the sound of the stereo, the softness of the plush seats, and the visual impact of … Continue reading
Posted in Customer Service & Team Work, Marketing - Internal & External
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Bill Gibson – The Competitive Edge…Effective Needs Analysis!
By Bill Gibson (Sales Guru Magazine – December 2012) Over 35 years ago I was earning in excess of the equivalent of R3M per year in Canada selling local radio advertising. Here in S.A. I often get asked “Bill, what … Continue reading
Posted in Advertising & Promotions, Marketing - Internal & External
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