Category Archives: Marketing – Internal & External

Bill Gibson – How To Master Risk

A few years ago my wife Beverley and I were discussing the setbacks that we had encountered in our life because of taking uncalculated risks both personally and in business. We immediately brainstormed the topic of Mastering Risk and came … Continue reading

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Bill Gibson – Ride The Right Horses To Success

Two weeks ago I spoke at the Good To Great Conference at Emperors Palace here in Johannesburg, South Africa. The title of my speech was “There Is Always Another Way Of Looking At Things.” Part of that speech was on … Continue reading

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Bill Gibson – Take A Lesson From The Airlines

Flying these days is great…look at the extra’s you get! Newspaper Magazines Coffee, Juice T.V Telephone Computer Access Travelling on a jet has its nice sides, particularly the service. As soon as we sit down we are offered a newspaper … Continue reading

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Bill Gibson – Testimonials / Awards / Recognitions Are Powerful

Everyone likes to read other people’s mail. Provide this opportunity for your customers by displaying letters of appreciation from your satisfied customers. One retailer has a huge 4’ x 8’ board called the “appreciation board” with dozens of thank-you letters … Continue reading

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