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Category Archives: Marketing – Internal & External
Bill Gibson – How To “Win Back” Lost Clients
Just apologizing or saying I’m sorry does not win back a client. This blog article is a follow-on to “Sure Fire Ways To Retain Your Best Clients” (Retain) and “How To Grow Those Develop Clients Into Big Retain Clients”. It … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – How To Grow Those Develop Clients Into Big Retain Clients
In the Wild West days there used to be a saying…“there is gold in those hills.” In your Develop column of clients you will find real gold…you already have a relationship…you just have to “mine” it. Again, for easy use…just … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – Sure Fire Ways To Retain Your Best Clients
It’s great to gain and regain new clients but not at the expense of losing the great clients you already have. My approach to Sales and Marketing is that we have 4 main strategies. They are Retain, Develop, Regain and … Continue reading
Posted in Advertising & Promotions, Customer Service & Team Work, Economic & Community Development, Entrepreneurship & Business Ownership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – How To Master Risk
A few years ago my wife Beverley and I were discussing the setbacks that we had encountered in our life because of taking uncalculated risks both personally and in business. We immediately brainstormed the topic of Mastering Risk and came … Continue reading
Posted in Economic & Community Development, Entrepreneurship & Business Ownership, Management & Leadership, Marketing - Internal & External, Personal & Spiritual Development
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Bill Gibson – Why My Closing Ratio Is 90%+
Salespeople often ask me…why is your closing ratio so high Bill? Following is a quick summary of what I do. You may find a few tips that will work for you. My experience has shown me that on every call … Continue reading
Posted in Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – Ride The Right Horses To Success
Two weeks ago I spoke at the Good To Great Conference at Emperors Palace here in Johannesburg, South Africa. The title of my speech was “There Is Always Another Way Of Looking At Things.” Part of that speech was on … Continue reading
Posted in Entrepreneurship & Business Ownership, Marketing - Internal & External, Personal & Spiritual Development
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Bill Gibson – The Secret Sales Strategies Of Corporates And How You Can Use Them
Written by Samantha Greathead for Succeed Magazine June 2013 Issue Any size business can have a sales strategy which is successful as that of a large corporation. There is hardly anything you can do in a large corporation that you … Continue reading
Posted in Entrepreneurship & Business Ownership, Management & Leadership, Marketing - Internal & External, Sales & Key Account Management
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Bill Gibson – What Do You Want…Business Results Or Business Training?
Commissioned Article DEBATE Journal – www.debatejournal.co.za – SA Autumn 2013 “Bill, we are impressed with your down-to-earth presentation style, your humour and the amazing amount of content that has real breadth and depth! But, we don’t want another European or North American speaker/consultant who speaks … Continue reading
Posted in Marketing - Internal & External, Sales & Key Account Management, Training & Speaking
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Bill Gibson – Take A Lesson From The Airlines
Flying these days is great…look at the extra’s you get! Newspaper Magazines Coffee, Juice T.V Telephone Computer Access Travelling on a jet has its nice sides, particularly the service. As soon as we sit down we are offered a newspaper … Continue reading
Posted in Advertising & Promotions, Marketing - Internal & External
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Bill Gibson – Testimonials / Awards / Recognitions Are Powerful
Everyone likes to read other people’s mail. Provide this opportunity for your customers by displaying letters of appreciation from your satisfied customers. One retailer has a huge 4’ x 8’ board called the “appreciation board” with dozens of thank-you letters … Continue reading
Posted in Advertising & Promotions, Marketing - Internal & External
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