Sometimes we do not dig deep enough to boost those sales and profits. One of my clients Cilla McGinley, Managing Director of Lithotech Blesston handed me the story of The Rooster And The Hen…it says it all in a simple way. Enjoy!
The Rooster And The Hen
Said the little Red Rooster, “Believe me, things are tough.
Seems the worms are getting scarcer and I cannot find enough.
What’s become of all those fat ones? It’s a mystery to me.
There were thousands through that rainy spell,
But now where can they be?”
But the old black hen who heard him didn’t grumble or complain.
She had lived through lots of dry spells,
She had lived through floods of rain.
She picked up a new and undug spot. The ground was hard and firm.
“I must go to the worms,” she said. “The worms won’t come to me.”
The rooster vainly spent his day through habit by the ways,
Where fat, round worms had passed in squads back in the rainy days.
When nightfall found him supper-less, he growled in accents rough.
“I’m hungry as a fowl can be, conditions sure are tough.”
But the old black hen hopped to her perch
And dropped her eyes to sleep.
And murmured in a drowsy tone, “Young man hear this and weep.
I’m full of worms and happy for I’ve eaten like a pig.
The worms were there as always, but boy I had to dig.”
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Bill Gibson is a Canadian who is living in South Africa. He is an international speaker and author and a developer of sales, service, marketing, collecting, employee morale building, personal development and entrepreneurial training programs and systems. His blog is www.bill-gibson.com and his website is www.kbitraining.com. He can be reached at firstname.lastname@example.org or phone +27-11-784-1720 in South Africa. You can follow Bill Gibson on Twitter: @billgibson1, connect on LinkedIn: https://www.linkedin.com/in/gibsonbill or Knowledge Brokers International SA Pty Ltd Facebook Page: https://www.facebook.com/knowledgebrokers?ref=hl